Dear Tester,
Thank you for taking your time to come validate our conceptualization of the future with us. We hope your experience with Flok opens you up to the possibilities we create with distribution, monetization and tokenisation. Flok allows creators to co-create wealth with their communities, distribute seamlessly and build more engaging audiences.
We begin with the million dollar question “What is Flok?”
Flok is a social platform that allows creators to distribute, monetize and tokenize content. Flok allows creators to not only make money from their content, but to drive growth, engagement and community co-ownership through the tokenization of their content.
The Flok product is divided into the distribution layer ( The mobile app) and the tokenization layer (The NFT Marketplace). You would be testing the Flok app (distribution layer) as the tokenization layer is due to launch in January.
The Distribution Layer
On the distribution layer, Flok allows creators to create what we call the Flok digiverse, a customizable distribution channel that allows creators the flexibility of distributing in multiple formats. Each Flok Digiverse is;
● Customizable: It allows creators to distribute content in some or all of six formats i.e. Newsletters, E-books, Audio, Video, Live Audio & Live Video. Depending on the creator and the channels they usually use to communicate with their community, a creator could choose to use some or all six of their distribution channels.
● Monetizable: There are two types of Flok digiverses, premium and standard digiverses. Premium digiverses are paywalled with subscriptions (much like onlyfans) and users can get access to all the content in the digiverse after they pay their subscription. Standard digiverses are free to access but the creator may choose to monetize individual components ( For example, a creator may choose to distribute their audio and video for free but monetize live streams or vice versa).
● Collaborative: More than one creator can collaborate to own a digiverse, with revenues split between creators the way they decide.
For users, the Flok digiverse is a simple way to organize all your favorite content from your creators in a way that is efficient for you. Imagine a church goer, without the Flok digiverse, they’d probably need to view live streams on youtube/facebook, audio livestreams on mixlr, e-books on okada (or similar distribution platform), newsletters in their email app, audio and video on youtube. With the Flok digiverse, they’d be able to access all these contents in one digiverse but beyond that they’d be able to donate and contribute to their church on the app, allowing for better flexibility and a more immersive experience for users. For creators, the Flok digiverse offers a centralized distribution and monetization platform that allows for them to extract the most value for the content they create.
The Tokenization Layer
The Tokenization layer would allow users to mint four types of community tokens (NFTs):
● Access Tokens: These are NFTs that allow users to access exclusive content on the Flok app as decided by the creator. For example, holders of Ayra’s NFTs would be able to watch a live studio session of her on Flok, or get access to exclusive content (audio, video, newsletter etc). This allows creators to effectively airdrop content to community members.
● Content Tokens: These are content on the Flok app that are turned into NFTs. For instance, the livestream of a concert, e-sport game or sports game can be fractionalized into hundreds of Video NFTs that are a few seconds long each and distributed to community members. Content Tokens allow for community members to own a piece of history that is of sentimental value to them.
● Ownership Tokens: This allows creators to represent ownership in a body of work with NFTs. For instance, a musician or a filmmaker can issue NFTs representing a share in a body of work yet to be released. Holders of the NFTs are airdropped the agreed revenue in crypto when the content is eventually launched and monetized.This allows for musicians and filmmakers to raise money from projects from their fans and share their success with their fans, leading to a more engaged audience.
● Casual Tokens: These are NFT projects/collections launched by digital artists on the Flok marketplace with no connection to the Flok digiverse. It is important to note that a community token can be a hybrid of any of these. E.g, an ownership token can also be an access token.
Flok Cowries
A Flok cowry is an in-app virtual currency (not a crypto currency ) that allows users to perform transactions on the platform. Users buy Flok cowries then proceed to buy content from their favorite creators using the Flok cowries.
1 Flok Cowry = 1 US Cent
The Flok cowry allows for fractionalization (for instance, a user can sell an article in a newsletter on a standard digiverse for 20 cowries (20 cents), allowing for creators to start monetizing early with as low a barrier as possible. The Flok cowry also allows us to bypass the inefficiencies of the Apple pay system.
Why did we build Flok?
The simple answer to this would be that we want to put a lot more money into the pockets of creatives anywhere in the world. There is nothing as common as a broke creative. Flok intends to change that by simplifying distribution, creating an environment for better engagement and allowing creators co-create and co-own prosperity with their communities. Nigeria’s biggest creators, the musicians, are just breaking into the global scene and establishing dominance. Flok would build the technology that allows the next wave of African creators (from film making to animation to e-sports) to become globally significant creators, allowing for them to create a lot of value both home, abroad and most importantly, for themselves.
What are you testing for?
We want the Flok app to engender a deeper connection between creators and their community. We want users to have an immersive experience when they read, listen to or watch something on Flok. We want you to tell us how the app can provide an even better experience for your content consumption. We want feedback on how we can make the app more seamless for users, improve user experience, improve user interface, and what additional features you may need to enrich the quality of your experience.
Join our beta here.
